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Economy Tops Ballots as AP-NORC Poll Shows Voter Focus on Prices

New polling data reveals that high prices and economic management are the central issues driving voter turnout in this year's midterm elections.

By Naomi Whitaker ·

Illustration for: Economy Tops Ballots as AP-NORC Poll Shows Voter Focus on Prices
Voters wait in their vehicles to enter a polling place in a suburban neighborhood on Election Day.

The Associated Press describes today’s midterm election as a direct referendum on President Donald Trump’s second term, with voters across the nation struggling with high prices and expressing anger over an unpopular war with Iran. This framing places the economy at the center of the political debate, a sentiment echoed in recent polling data that shows a significant portion of the American public is dissatisfied with the current administration’s economic management. The stakes are high as all 435 U.S. House seats and 35 Senate seats are up for grabs, determining who will control Congress for the final two years of the president’s term.

AP-NORC polling indicates that only 35 percent of U.S. adults approve of President Trump’s job performance, while just 25 percent approve of his handling of the economy. Approximately seven in ten adults say the country is heading in the wrong direction, with most blaming the president for high prices. These numbers suggest that cost of living concerns are not just a side issue but a primary driver of voter sentiment. For Democrats, who are described as cautiously optimistic, these figures provide a clear mandate to fight for control of at least one chamber of Congress.

In Raleigh, North Carolina, voter James Moore, 57, a librarian, articulated the frustration felt by many regarding the rising cost of daily necessities. Moore stated that he is paying more taxes, more for healthcare, and more for everything. His comments reflect the broader narrative that economic strain is a tangible and immediate concern for voters. Meanwhile, in Palm Beach Gardens, Florida, voter Mark Barker offered a contrasting view, saying he has been following Trump the whole time and believes the president is doing an awesome job. These individual stories highlight the divided nature of the electorate on economic performance.

The impact of tariffs and economic policy is particularly visible in swing states like Maine, where the Associated Press notes that economic strain and tariffs have made the Senate race competitive. In that state, Republican Senator Susan Collins faces Democratic former state Senate President Troy Jackson. The AP reports that these economic factors have tightened the race, turning a traditionally safe seat into a potential battleground. This dynamic suggests that national economic trends are directly influencing local electoral outcomes in key states.

Democrats need a net gain of three House districts to secure a majority, while Republicans can afford to lose no more than two seats. In the Senate, Democrats require a net gain of four seats to achieve a majority, whereas Republicans can lose only two. These narrow margins mean that one or two seats could tip either chamber, making the election extremely close. The Associated Press notes that Republicans were bracing to lose the House and fighting hard to hold the Senate, while Democrats were cautiously optimistic about their chances.

The financial resources behind the campaigns also tell a story about the current political landscape. The 2026 elections are likely to be the most expensive in history, with Republican committees outraising and outspending Democratic committees at the committee level. This advantage is partly due to support from Trump-affiliated groups and Elon Musk. However, at the candidate level, Democrats have outraised their opponents. Analysis of AdImpact data by the Associated Press shows that 88.1 percent of Republican general election TV ad spending went to states and districts Trump won in 2024, including over 850 million dollars in areas where he won by 10 points or more.

President Trump held dozens of rallies in the final days before the election, ending his schedule in Salina, Kansas, where he told supporters, “I really want you to pretend I’m on the ballot.” Despite this high-profile support, many Republican candidates kept their distance from the president during the final stretch. Trump has also continued to make claims about voting fraud, including allegations that noncitizens vote in large numbers, which has added a layer of tension to the election administration process.

Administrative issues have also played a role in the pre-election period. A federal judge temporarily barred the Trump administration from carrying out a plan to prevent noncitizen voting, a move critics say risks disenfranchising eligible voters. Additionally, a judge ordered the administration to stop demanding that California election officials segregate ballots cast by people on its lists of suspected noncitizens. These legal battles have raised concerns about the integrity and fairness of the voting process, with Democrats fearing interference and intimidation as the Justice Department threatens to prosecute local election officials.

The Associated Press notes that more than 57 million people had already voted as of Monday, surpassing the early vote totals from four years ago in many closely watched states. This high level of early participation suggests that voters are engaged and eager to make their voices heard. The U.S. Postal Service has added hours, staff, and special lines to ensure that mail ballots are counted on time, reflecting the logistical challenges of processing such a high volume of votes.

If Democrats win even one chamber, investigations and possible impeachment proceedings become likely. House Democratic Leader Hakeem Jeffries, who would be the first Black speaker if his party takes control, has outlined a 100-day agenda focused on the cost of living and oversight. A strong Democratic night would also boost potential 2028 candidates such as Gavin Newsom, JB Pritzker, and Pete Buttigieg, while potentially complicating the path for Vice President JD Vance. Republicans, on the other hand, have tried to beat the typical midterm pattern of the president’s party losing seats through redistricting, but new districts in states like Florida may not vote as drawn.

Source: Associated Press, Reuters, Ballotpedia

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